Your project manager will take a look at your website to get general keyword ideas for the services or products that you offer. From there, they'll run a keyword analysis through Google's Keyword Tool to find out what keyword phrases are being searched in your local area so that we can best target how people are searching for your business.
When we do this, we do not select highly competitive keywords as these will take much longer to generate results in search engine results pages. We target the medium competition keywords as these are best to start with and still hit a large target audience for you.
Keep in mind that these keywords won't always perform the best for your site right away. Once we get them integrated into your onsite and offsite SEO, it takes time for web crawlers to navigate, crawl, and understand your website to be able to refer to certain keywords on it. Around the 6th month, we are able to determine if we should change the keywords or not. From there, we can make changes to your keywords every other month but should limit it to once every 3 months.
Each time we change keywords, we need to redo the SEO on your website and resubmit each page for indexing with Google - this essentially asks web crawlers to relearn your website each time which is why we don't like to make changes too often.
Related Articles
How to add Keywords to your account.
You can add more keywords to your account with us by upgrading your package or purchasing additional content from us. The Business Package offers 10 keywords, the Professional Package offers 20 keywords and our Enterprise Package offers 30 keywords. ...
Zoek SEO Phases
SEO works by bringing together several different components of your website; ranging from content seen on the site itself to advanced structured data being created and added to the backend of your site. Each aspect of your site is carefully connected ...
Checking on The Status of Progress on Your Account
Once you sign up, it takes us about 4 - 5 weeks to get everything up and running for your website and 90 days to see results. There are a lot of different variables of your services that we have different departments take responsibility for so that ...
How long does it take for SEO to work?
If you type this question into Google, you'll see the following snippet: It takes about 4 - 6 months to start seeing results and they will continue to grow over time. A good way to see a quicker increase in traffic to your website is to set up a ...
What is SEO?
SEO, or Search Engine Optimization, is the effort of increasing all aspects of online/website traffic. While paid advertising is also an option to do this, SEO focuses on non-paid organic results, which often creates a stronger online web presence.